Experience It, LLC was born in May 2005. In the beginning, the company was just a name. It had no products or services, it was just a concept. The owner, Charlene Dodson, started the company with a simple vision – she wanted to inspire people to experience life – live it to the fullest, create beautiful and lasting memories, and really take time to Experience It!
This idea came to her while she was placing an order at a fast-food drive-thru, as Charlene was struck by the question “would you like to supersize it?” instantly, she had an image of people mulling over a menu of choices in their lives. She wanted to be the voice that said, “Would you like to Experience It?” She decided, right then, that she would reserve the name “Experience It” as the name of the company that she would, one day, create.
Over the years, she had considered many ideas for her company. The opportunity to purchase a jewelry inventory (in 2009) allowed Experience It to take shape. Charlene describes her company as a “collision of thoughts” she chose the following thoughts to be her guide:
These ideas are the inspiration for the creation of the products produced by Experience It®.
Inspired by a dear friend that always encouraged Charlene to “make memories”; Charlene adopted the motto “Life is a journey…create beautiful and lasting memories.”® as the key inspirational driver for her company and products.